The Making of a New American Classic

How is a groundbreaking, mouthwatering, new take on an old spirit born? Read on!

Whiskey has seen a massive surge in popularity in recent years. In fact, according to Forbes magazine, the number of whiskey cases sold in the United States has increased every single year since 2010, and in the world of alcoholic beverages, artisanal and craft brands rule the day. 

Made in small batches, using only the finest ingredients, these spirits stand in stark contrast to the everyday, run-of-the-mill corporate alcoholic beverages. In the realm of craft drinking, it’s quality over quantity every time. 

So why the societal shift to upscale, small batch drinks? Many food and beverage experts believe it coincides with the rise of the “foodie” culture and the popularity of exceptional “new” American restaurant cuisine. There is a clear willingness on behalf of consumers to seek out finer food, finer spirits, and a finer lifestyle. 

This new-found love of all things food and whiskey prompted Los Angeles entrepreneur Mikey Bortone to begin experimenting. For years, Bortone sought refuge from the hustle and grind of his daily life at his home bar, experimenting evening after evening with different flavors in search of the perfect mixed cocktail – blending the familiar with the unexpected, longing to find something truly extraordinary. 

Then it happened…  the amateur mixologist discovered tropical bliss in a highball glass – an epiphany! Mikey Bortone had made the perfect drink, and he knew it. He had fused the perfect blend of smooth American distilled whiskey and refreshing coconut water that created a symphony of flavor that transported him to an island paradise with just a single sip. He had created a drink that brought the refreshing essence of a tropical getaway right into his home in Los Angeles.

Sharing his libational discovery with friends and business partners, Steve Ciccarelli and Mark S. O’Donnell, a new American cocktail classic was born – something truly exceptional and unique… something that had to be shared and enjoyed with whiskey connoisseurs and craft cocktail enthusiasts everywhere. 

As a business plan hatched, and distillery logistics sorted, the most important thing, always, is the whiskey itself. Whiskey appreciation is, in this golden age of the drink, high art. Mikey Bortone and his partners always knew they had to use only the finest ingredients for their sophisticated audience. Blending high-end, exceptional, premium American Rye whiskey into the coconut sensation it is today, Watertown Whiskey is a top-shelf spirit with a robust flavor profile boasting a surprising and palate-pleasing tropical twist. 

Watertown Whiskey embodies style and excitement – the perfect balance of high-energy and sophistication. Handcrafted in Los Angeles, Watertown boasts a west coast attitude with the timeless taste of the tropics. A refreshing take on an old classic.